Profile Name - Social Media Marketing Manager

Job Summary

Mention the compelling summary of the position and its role within your organization. Give a brief background about the activities of the organization and key expectation from the applicant. Highlightspecifically the type of activities and responsibilities required for the job.

Job Description

While below is a brief outline of the General Job Description of this position to give you a starting point. Please feel free to customize it based on the requirements of your organizations and the industry. Please define the functions this position is expected to perform on regular basis on the job.

  •   Social Media Marketing - Handling Facebook, Twitter, Instagram asset of company.
  •   Experience in creating advertisements on Google, Facebook, LinkedIn, and YouTube etc.
  •   Tracking performance and reporting of campaigns
  •   Database Marketing: Emailers & SMS activities to leads
  •   SEO - Should have a knowledge of SEO and should work on SEO optimization of Co. website’s
  •   Tracking website organic and paid traffic, performing keywords, top performing URLs, etc. using Google Analytics in an easy to understand format
  •   SEM - Should be able to create & manage campaigns on google adwords
  •   Facebook Campaigns: -Should be able to create and manage campaigns for Facebook and others
  •   Designing new website, updating present website on a time to time basis
  •   Collating and analyzing media coverage
  •   Researching, writing and distributing press releases to targeted media
  •   To promote the brand in various media

Desired Skill & Experience

Below are generally highlighted skills and qualification criteria for an ideal candidate. Please feel free to customize them based on the requirements of your organizations and the industry.

  •   3 - 5 Years of experience in Marketing, Advertising, MR, PR, Media Planning
  •   Graduate / Postgraduate with specialization in Marketing
  •   Experience in SEO link building and tracking SEO ranking, Page Rank improvement via Directory Submission, Article submission, Blog Submission, Forum Submission, Link Exchange, Press Releases, Google Group Discussion.
  •   Good knowledge of HTML/CSS, WordPress, and email marketing
  •   Excellent knowledge of Adobe InDesign, Adobe Photoshop, and Adobe Premiere is an added advantage.
  •   Great team player
  •   Should have managed vendors and marketing agencies in the past
  •   Experience in drafting marketing collateral (press releases, articles, blogs, email) and posting them online
  •   Experience in Keyword Research, managing individual SEO campaigns, content analysis and optimization
  •   Should be confident to work individually

About the Company

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Position Details

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